How to Build a Successful NFT Project.

4 min readSep 5, 2022


Read about the 05 necessary steps to building successful NFT projects and gain insights of the considerations you must keep in mind.

Well if you have penned down a mind-blowing NFT project idea but aren’t sure how to get started with it? You have landed in the right place.

Read how to build a successful NFT project in 05 simple steps:

But before moving further quickly let’s see what NFTs projects actually are.

What are NFTs projects?

A non-fungible token is a piece of data stored on the blockchain. NFTs can be anything in data form. Any form of creative media can be used, including pictures, videos, audio, and text. Each NFT is unique and has provable ownership based on its storage on the blockchain.

In a nutshell, NFTs enable digital scarcity. While an NFT project contains unique collections of NFTs. An NFT project is generally larger than an NFT artwork, as it is produced in larger quantities. Artists create NFT art on a small scale and market it on the NFT marketplace. However, large organizations produce NFT projects and market them on various trading platforms.

Steps to Create a Successful NFT project

It is not enough to spin up a series of artworks and then wait for someone to buy them to build an NFT project. What matters is the community behind it and how engaged it is. In order to build a successful NFT project, you must understand the following steps in detail. There are no hard and fast rules, but rather guidelines that you can follow.

Step 1: Write Down Your Story

Even though it seems like a no-brainer, this suggestion is the most important. Sometimes the simplest suggestions are the hardest to implement. But if you know your why, it’ll be easy. Hence, it should be written down.

The following questions need to be answered;

  • Why are you making your NFT project?
  • What is the purpose of your NFT project?
  • Why do you want to tell people about it?
  • What type of value is it going to provide to your community?
  • Why is your NFT project important?

Therefore, if you think successful NFT projects are pictures on the blockchain, you’re mistaken. A successful NFT project communicates its purpose. Members of their community receive clear value from the organization. You need to do the same for your project. Ultimately, it is the story that captures people’s attention.

Step 2: Choose the Blockchain and Marketplace

You should carefully pick where you would like people to buy your NFT collection. It is advisable to choose a blockchain and marketplace that is more reliable and popular. Make sure your option enables you to launch your NFT collection integrated with multiple marketplaces and blockchains simultaneously. The gas fees, transaction fees and many such points are worth noting before you finalize an answer for your project.

Step 3: Decide what kind of features and utilities your NFTs will have

The next step calls for deciding the features and utilities you want your NFTs to carry. To ensure optimum value for your community, consider the following questions.

  • Do you want the NFTs to live on or off-chain?
  • How much should be the maximum mint amount?
  • Who will mint the NFTs? You or the public?
  • How will features like randomness, rarity, and voting rights work?
  • What’re the utilities you can provide? Anything special or exciting?

It’s important to remember that mint amount, rarity, and royalty percentages are set after NFTs are minted. Make sure you specify the other features right from the beginning. It can be found in either the smart contract or the whitepaper.

Step 4: Build your community

It’s all about the story at the end of the day for every NFT project. Your community believes in a story that is deeply meaningful to them. Therefore, make sure you follow these guidelines.

  • Taking advantage of social media is a good idea. Learn social media marketing for Twitter, Discord, Instagram, Telegram, etc.
  • Maintain a clean, simple, and SEO-friendly website. Getting to know people and building a world-class website starts here.
  • Become an active social media influencer and persuade them to help you market your project. Do frequent AMAs and communicate the vision of your NFT project.

Always remember that successful NFT projects don’t happen overnight.

Step 5: Continue Innovating and Create as much value as possible

It is important for NFT projects to ensure that their community members continue to benefit in ways that go above and beyond what was promised. After all, communities are the key to your project’s success so make sure you keep working in the direction of bringing innovation to your project and keep providing your community with additional value.

Value is both subjective and objective. Make an NFT project that has an original story but also make sure that you continue to innovate the story from time to time as and when it is required.


The use of NFTs to inspire communities and increase engagement is seeing widespread adoption in the many sectors of sports, art, and gaming industries. Although it might seem simple, building an NFT project isn’t as easy as it seems. A critical decision must be made at every stage of the NFT project if long-term success is to be achieved.

Follow these essential 05 steps to build a successful NFT project. Keep following for more such informative blogs.

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The citrus token (CTS) is the pilot project of the brand Citrus, a decentralized blockchain gaming and crypto investing platform for audience across the globe.